Sunday, 11 December 2011

Psychographics: 101

In lesson, we briefly touched upon the subject of Psycho-graphics. These are the qualitative data in which define a person's aim's and goals in life as well as their motivation and reason for consumption of a product.


Firstly we talked about the seven types of Psycho-graphic in which a person can possess:
-The Aspirer: materialistic care a lot about their appearance driven by others 
-The Struggle
-The Reformer
-The Mainstream
-The Succeeder
-The Explorer


I then decided which one best fit in with my audience. as i am talking about more underground artists i wanted to market it to The Aspirer  because i want people to read this and think 'i can do that' or 'that could be me in a few years' so not only are they ending this magazine for the entertainment purposes so  my magazine. However i thought that some aspects of The Struggler would fit into it as well because it then got me thinking about wether we all just fit into one and looking at it i can see aspects of myself in more then one.

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