Cultivation Theory & Adorno: Culture Industry

Cultivation Theory & Adorno: Culture Industry

Cultivation Theory is a social theory which looks at the social effects of television on American audiences of all ages. This theory was by professor George Gerbner & Larry Gross, as it derived from there large researching projects which they conducted, entirely down to their main research entitled ' Cultural Indication'. This theory basically suggest that over time if one is exposed to too much television, over a period of time subtly cultivates viewers perception of reality. As they both criticize television, stating it's a medium of the socialization of most people into standardized roles and behaviors. This theory is a great theory to try and use when producing my magazine. Despite the fact that this theory mainly applies to television, since media is becoming one of the most powerful tools in this world, it's possible to portray that theory in my music magazine. Since my magazine is going to be a hip-hop/rap mag, typically one associate this genre negatively as a high amount of crimes has been linked, such as robbery murder, rape etc. However since I'm trying to produce a positive magazine I'm going to produce positive artists in my magazine. Not cover in iced out jewelry or a bunch of girls but just a rapper who has that star feeling towards him or her. This can help my target audience strive to achieve success in whatever they do, deeply inspired by my rapper.