Market Research: Questionnaire Results

Results: 8 Male 9 Female

Cultivation Theory & Adorno: Culture Industry

Cultivation Theory & Adorno: Culture Industry

Cultivation Theory is a social theory which looks at the social effects of television on American audiences of all ages. This theory was by professor George Gerbner & Larry Gross, as it derived from there large researching projects which they conducted, entirely down to their main research entitled ' Cultural Indication'. This theory basically suggest that over time if one is exposed to too much television, over a period of time subtly cultivates viewers perception of reality. As they both criticize television, stating it's a medium of the socialization of most people into standardized roles and behaviors. This theory is a great theory to try and use when producing my magazine. Despite the fact that this theory mainly applies to television, since media is becoming one of the most powerful tools in this world, it's possible to portray that theory in my music magazine. Since my magazine is going to be a hip-hop/rap mag, typically one associate this genre negatively as a high amount of crimes has been linked, such as robbery murder, rape etc. However since I'm trying to produce a positive magazine I'm going to produce positive artists in my magazine. Not cover in iced out jewelry or a bunch of girls but just a rapper who has that star feeling towards him or her. This can help my target audience strive to achieve success in whatever they do, deeply inspired by my rapper.

Planning process: Adobe InDesign CS3 101.

As apart of the course I am partaking in, I was required to gain a substantial amount of knowledge on the program 'Adobe InDesign CS3'. 

We've been told that this program is used by major publishing firms as apposed to the manual labour required to produce the same quality of work in photo manipulation programs such as Adobe Photoshop. Although I was not in my comfort zone whilst utilizing this program, I believe I made a substantial amount of progress. Below is the first piece of work I have produced using InDesign.

(A Template for a contents page)

Market Research #1 : Questionnaire

I have produced a questionnaire as a form of Market research. The purpose of this questionnaire is to gather a greater understanding demographically and psycho-graphically about the target audience of my product. A screenshot of the questionnaire can be viewed below.

Throwback Thursday: Front Page Textual Analysis

Here is a Textual Analysis of an issue of NME's front cover.

Language Analysis: Ray J Article

The 'BlackBeat' magazine featured an article about the RnB sensation known as Ray J. The linguistic techniques featured within this article convey a variety of codes and conventions.


The first paragraph begins with a brief description of the actions being displayed by the RnB singer during an interview. 'Ray J fidgets, a lot. He's not outwardly nervous or apprehensive'. This successfully gives the reader a sense of personal relationship with the artist being discussed. This is also emphasised with the mass amount of times that the artist claims he works under the wing of God. I.E: 'I just let God take care of the rest'. By doing this, he is successfully fulfilling the interest levels of a Christianity orientated audience. Another convention in which this fulfils is the personal identity convention. By creating a mutual interest and belief between the artist and reader, this successfully creates a method of relation between the artist and reader.


We can also notice that there is a high amount of factual based information such as amounts of album sales, future events in which will take place for the artist and recent happenings in the artist's life. This exemplifies the writer fulfilling the convention of surveillance by giving them information on 'what's going on' with the artist.


In summary, from the general knowledge I possess on the artist, the dialect being spoken and the magazine the article is featured in, we can gather that the audience for this article would be demographically described as aged 16-35 of the african or caribbean ethnicity.

Research: Use of Language in Music Press.

Colloquialism: the use of informal everyday language Examples include: 'nuff said, init, ain't, coz, kool'


Informal/Slang: Wicked! the newz.


Metaphor: Describing something as something else. Examples include swag, Treasure chest. The effect of which associates those qualities with what you are describing.


Adjective: Describing a noun, wicked band, awesome gig.


Adverb: Describing a doing action (Verb), music playing loudly, audience roared excitedly.


Pun: Play on words - joke Tatt's all folks (Article about tattoo's)


Fact: How many fans there are, record sales, forthcoming releases.


Opinion: The atmosphere was electrifying, four stars out of five.